How to become an influencer and earn through social media

Here you will know an ultimate guide on how to earn money through social media.

But before this, have a look on true fact.

A hobby in which money doesn't go but money comes to you. A hobby that becomes a source of your income. This is only possible in today's date and is possible in this 21st century.

On an average a person spends two and half hour on social media. Where people are spending so much time on social media. Some people are wasting time on engaged platforms and spending time.

And some people are taking advantage of this and earning from social media. For Earning online from social media, you don't need any investment, huge following, car, makeup, expensive camera and huge experience.

The only thing that is needed is that direction. today I am going to tell you about this golden opportunity which is called influencer marketing.

if you want to fulfill your dreams as an influencer and live your life according to your own, then this article is for you.

Let's dive right in!

What is influencer marketing?

so let's first understand what exactly influencer marketing is.

Whether you have 100000 followers,you have 1000 followers or hundred followers, if you are active on social media, then you will definitely be able to do this work. And you will be called an influencer.

But even after having influencer,you will be able to take benefit from it after marketing influencer, whether you will be able to earn it or not, I am going to clear you in this article

we have to understand what the companies doing and what the companies looking for. What does a company want? A company wants to reach its products to the people.

And for that companies does different type of marketing strategies, advertising goes to the stars and cricketer that advertise his product and show it everywhere on the news and TV.

Now two or three years ago, it will company started thinking that we pay so much money to a celebrity to advertise his product if we divide that much money in thousand influencer that advertise our product more it will benefit us twice.

Companies thought that we would benefit from this in five ways:

There would be many different ways to advertise
It will cost less
By this method we can reach thousand of audience
Companies move with their speeds
And can also run according to their budget.

So, companies try it and started doing it. companies started to give their products for review to the people according to their following and profile.

and company also give money to people that people stay in our hotel and review it. If if they like it tell them about it and companies will pay for it for him as well.

And company started to give their app and give the product for review to people and try it, then tell us. And company said that if you like this phone, then share it experience with people.

In this way people also got money and also got mobile phone. Companies try it in different ways and got solid results and great results came.

And the proof is that influencer marketing industry in 2019 was 8 billion dollars and influencer marketing industry is pridected to be 15-20 billion dollars in 2020. And this is going to be double in this year.

It also indicates that 76% of marketers/ strategists will increase their budget allocation on influencer marketing compared to 62% last year.

See, it's simple logic and it is very basic that there are more than 500 million internet users in India. There are approximately 600 million internet users.

Every brand wants to reach people. Every brand knows that if they good towards influencer marketing, then they also get cheaper and there is a lot of benefit too.

In case of celebrity:

it is clear to the brands that if the bring a cricketer stars and film stars to advertise their products, they will have to spend a lot more.
Celebrity not personally connected with audience and fans
Celebrity may not use the product.
Smaller reach

In case of influencer marketing:

Companies will have to spend less
It will well connected to the audience.
It will use the product and give reviews.
Bigger reach.

Now you should know which type of influencer marketing are there:

Video influencer
Blog influencer
Social media influencer
Celebrity influencer

Types of influencer

But if we have to understand influencer marketing and if we want to go into influencer marketing,then we should know four types of influencers

Mega influencer
Macro influencer
Micro influencer
Nano influencer

1. Mega influencer

Influencing through social media

1 million plus followers on Instagram.
1 million Plus subscribers on YouTube.

advantages:

Divided audience
Expensive
Low personal engagement.
May not endorse every brands.

2. macro influencer

1lakh to 10lakh followers on Instagram
1lakh to 10lakh subscribers on YouTube.
Micro influencer and Nano influencer

now came to micro influencer and Nano influencer. The scope is growing very much on both of them. many brands are abandoning large influencer and moving to the smaller influencer searches.

That is why I have made this article and I am bringing this things to you that you have golden opportunity in that time.

3. micro influencers

10 thausand to 1 lakh followers on Instagram
10 thausand to 1 lakh subscribers on YouTube.
Many brands prefer micro influencer. Brands don't go to mega influencer or macro influencer.

Advantages:

Strong engagement.
Defined audience
Audience not scattered
Audience interested in travel

Companies knows that micro-influencers makes videos on travel and it adds travel content to its video and make travels for jokes. Then this is rat search for the travel brand.

so now you see that instead of big influencer, the scope of small influencer is increasing.

4.Nano influencers

As is clear from their name, their followers are very less.

1000 to 10000 followers on Instagram.
1000 to 10000 subscribers on YouTube.

Advantages:

Limited audience.
Engaged audience.
Personal bonding with audience
Not expensive audience.

Brands don't find this very expensive, so brands go to them. And nano influencer are in great need of brands, so there is a good relationship between these two.

And lot of companies use these strategies. in case of nano influencer his stocks reach more people widely.

According to a chief executive of a big digital marketing, nenu influencer that does not have followers more than 5000 on Instagram, he can take rupees 8000 of a post.

At the same time, a micro influencer whose followers are more or less than 30000 on Instagram can take rupees 18000 for a post .

And those influencer, who have more than 5 lacs followers or less on Instagram, can take 7 lakh rupees for a post.

I don't need to give examples here, because you see YouTube Instagram and tiktok like big platforms that people coming out of their homes and people from middle class family are famous YouTuber today and famous tik toker. and someone is a famous Instagram celebrity.

all this has become possible with the power of digital.No one needs to spend crores and millions of rupees and go to a producer.

some are showing their talent themselves and becoming famous and some are motivating others and they are becoming famous in this way.

some are giving values to people giving education teaching entertainment comedy and are making themselves famous. and all these possibilities are in today's date.

How to become an influencer?

You must have passion to become influencer. There should be a desire in you to give values to people someone is passionate,there is a passion to make people laugh,and there is a passion to tell people about technology.

Are you passionate for people? If not, This article is not for you leave it here, some people also say that I have to become an influencer to spend a life of comfort no one will have to work.

Let me tell you, nothing gets out of a life of comfort you have to uproot something if you want to get something in your life and you also have to work hard.

If you are ready to work hard, if you have a stool, this one's for you if you love ups and down, learning, learning and uniqueness and if you are prepared for challenges.

If you are ready for all of this, then you got a lot of learning in this field. This field is different and very creative there are new challenges in this.

In this, you will get a new learning everyday and there is no limit to learning. You have to decide that if you want a life of comfort then it is not for you.If you love to struggle and love to learn something new then you can come here .

If you have read this article here,then there is a something inside you which is a sign of success and you will have to make it and move forward to get success in your life.

1.Choose a category

first of all you have to choose a topic and category of which field you want to become influencer no one is interested in you what you are given to other is interested in that.

What do you want to talk about and what you want to show ,he is interested in it.Now you have to see which topic you have interest in? And what do you like to talk about?

also you have to find that what do you like to think about and for what you are passionate about? if you are interested in digital marketing then learn digital marketing as well as become a digital influencer.

You can make your interest of your own passion and you can make your passion a profession and you can tell people about it.

Find out your interests whether you are interested in:

Cooking
Sports
Computer and technology
Game
Digital marketing
Training
Book reading and teaching etc.

You catch that thing in which you are interested. You also have the advantage in this because you are also learning yourself while teaching others.

you have now chosen the category and choose your next step platform.

2. Choose Platform

Now choose your platform which platform is good according to your topic whether it is

Video then your platform can be YouTube

Photos then your platform can be Instagram.

Even text then your platform can be Twitter

And then if you have chosen a topic then now you have to choose a platform also if you want to go to all platform simultaneously, you will not understand this thing. And there will be challenges in front of you some where come.

So, my personal suggestion is to focus on one platform first and then you can see later how to move other platforms.

3. Give Value to people

This is very important step now you have to give value and content to the people and you must be thinking, what can you think different. If you keep big goals that I will put a post on Instagram and take rupees 10000 then this is not right.

You have to keep small goals first, you have to start with a nano influencer you have to find a scope from nano influencer.

if you have defined your topic and category,then you will start earning by becoming nano influencer.

People say that it cannot do it then don't look at that people that can demotivate you and become an expert in your field and don't look to the world.

4.Be engaged to your audience

Now you have also selected categories platform and starting putting content ,what do you need now? And this is very important step that is be engaged means stay connected with your audience.

And you should respect your followers and subscriber he is like a family of yours. Never give him the wrong guide.

In case of money, If a company is giving you money then don't harm your audience. Only give those who are right for the audience, then you will be able to move forward.

The brand that is giving you the product if you are connected to them then you are also respond to them and make a relationship like with them.

and you need to be engaged with those brand too.

It is very important to be engaged with other and remember that always be connected with people because you have made by them.

Also read:-

How to earn money from e-commerce websites?
How to earn money online from books?

Conclusion

So friends India is going digital, influencer marketing is increasing if you also want to become an influencer. then you have to do all these things and you should start from today.

if you like this article then do share this article and thanks for reading this article. I hope you have known all information about how to earn money from social media.